We Will Start At The Beginning
What is SEO
SEO or Search Engine Optimization according to Wikipedia.
“SEO is short for search engine optimization (or search engine optimizer).
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines”
And I should also mention it is a discipline ending in organic non paid search engine results. You should also take into consideration the humans you want to attract to your blog or website. Making it both pleasing and search engine friendly is what we are going to be talking about for now.
Why Is SEO Important?
Lets first answer the question “What are search engines?” According to Design Hammer: A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search.
I will be using google when I refer to search engines as it is the most popular.
This is how a search engine like google and your blog or website get together on the web.
Google will find your website with crawlers or google bots that systematically crawl the web. A google bot discovers a website by following links from page to page. They then decipher the code from your website, blog, pdf, sales page etc; and store selected pieces in massive databases.
- Google bots retrieve content from the web only.
- The Google index takes the content from google bot and uses it to rank pages.
You will want these google bots to see everything on your page. They do not see a webpage like a human sees it. When they look at your page they see the individual components of that web page. If these components are not accessible they will not send them to the google index. That means images also. This is solved by filling out the alt text with this
- Blue Graph: Pages Crawled per Day
- Red Graph: Kilobytes Downloaded per Day
- Green Graph: Time spent downloading a page (in milliseconds)
If you would like to have a better understanding of what is going on with these graphs click on Understanding the Data.
How does google know that your site exists in the first place.
There is a few things you can do to get your new webpage noticed. Make sure your website has a site map. Heres a tool just for that purpose:
I have never used it myself as I have a WordPress website. WordPress has a plug-in https://wordpress.org/plugins/google-sitemap-generator/ which you can install. After you have set up your sitemap submit it to google webmaster tools.
Install Google Analytics
This for tracking purposes and it is not really that necessary for crawling. It has alot of other information you can use.
Sign up with you gmail account and once your in click on Analytics it will be at the top right hand side. The next page you come to will say Google Analytics Accounts. Right under that you will see Admin. Click on Admin and the next page will have 3 columns. In the middle Property column on drop down and click “new property”. Fill in the details of your website and click “Get Tracking ID Button”.
If you notice these 3 columns have alot of other data you can work with.
Submit your site to search engines.
These are the ones I use but here is one that is a for instance:
Of course you want to submit it to google at:
here is a few other submission sites that I use:
I have linked to the FAQ page in this site:
I use Pinterest to advertise my website. Pin an image from your site to Pinterest by first creating a new board. In order for you to pin your board, if you are using a firefox server it has pinterest add-ons. Google chrome has a pinterest save button add-on in their store.
Open the website you want to advertise on Pinterest, at the top of your server on the right hand side is the Pinterest button. Click on it and images from your website will appear, click on the image you want and the boards from you Pinterest account will appear. Make sure that your Pinterest site is also open while doing this. Select the board that you setup for your website and click the button.
WA LA the image is now on that board. Click on the image and just under the image will be a button that says Visit. Click on that and your website will appear.
Set up a fan page on Facebook.
Succeed With Robert has tutorial videos on how to accomplish this. This is probably one of the most popular form of advertising and getting your website to be seen by the search engines in social media.
If you have a blog consider signing up for Googles’s own Feedburner. This will notify Google of your blog and each time you publish a new post.
- Submit your blog to directories such as Top Rank Blog.
- Also think about adding your blog post to Google+.
There is a lot to understand when it comes to SEO. I started you off at the beginning with the definitions of Search Engine Optimization or SEO and search engines. Discussed a little bit about how google bots index your website. Then went on to mentioning tools that help search engines find your blog, website, sales page etc.
Until next time, meanwhile check out newly released images of Google Data Centers. How can you not worry about getting lost in all this: