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SEO…The Beginning

SEO…The Beginning

We Will Start At The Beginning

What is SEO

SEO or Search Engine Optimization according to Wikipedia.

“SEO is short for search engine optimization (or search engine optimizer).

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines”<img src="https://sinlios.com/wp-content/uploads/2013/05/autoridad_web.jpg" alt="Found on Google from en.wikipedia.org" for the blog "SEO...The Beginning" />

And I should also mention it is a discipline ending in organic non paid search engine results.  You should also take into consideration the humans you want to attract to your blog or website.  Making it both pleasing and search engine friendly is what we are going to be talking about for now.

Why Is SEO Important?

Lets first answer the question “What are search engines?”   According to Design Hammer: A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search.

I will be using google when I refer to search engines as it is the most popular.

This is how a search engine like google and your blog or website get together on the web.

<img src="http://imageshack.com/a/img924/7021/BluJ0w.gif" alt="search engine traffic rankings pie chart" />

Google will find your website with crawlers or google bots  that systematically crawl the web.  A google bot discovers a website by following links from page to page.  They then decipher the code from your website, blog, pdf, sales page etc; and store selected pieces in massive databases.

  • Google bots retrieve content from the web only.
  • The Google index takes the content from google bot and uses it to rank pages.

You will want these google bots to see everything on your page. They do not see a webpage like a human sees it.  When they look at your page they see the individual components of that web page. If these components are not accessible they will not send them to the google index.  That means images also.  This is solved by filling out the alt text with this

<img src=”smiley.gif” alt=”Smiley face”>
Another thing I would like to show you is a chart from google analytics showing the Crawl stats of Best Affiliate for the last 3 months as an example.

  • Blue Graph: Pages Crawled per Day
  • Red Graph:  Kilobytes Downloaded per Day
  • Green Graph: Time spent downloading a page (in milliseconds)

If you would like to have a better understanding of what is going on with these graphs click on Understanding the Data.

How does google know that your site exists in the first place.

There is a few things you can do to get your new webpage noticed.  Make sure your website has a site map.  Heres a tool just for that purpose:

https://www.xml-sitemaps.com/

I have never used it myself as I have a WordPress website. WordPress has a plug-in https://wordpress.org/plugins/google-sitemap-generator/ which you can install.  After you have set up your sitemap submit it to google webmaster tools.

Beginner’s Guide to Google Webmaster Tools

 

Install Google Analytics

This for tracking purposes and it is not really that necessary for crawling.  It has alot of other information you can use.

Sign up with you gmail account and once your in click on Analytics it will be at the top right hand side. The next page you come to will say Google Analytics  Accounts.  Right under that you will see Admin.  Click on Admin and the next page will have 3 columns.  In the middle Property column on drop down and click “new property”.  Fill in the details of your website and click “Get Tracking ID Button”.

If you notice these 3 columns have alot of other data you can work with.

Submit your site to search engines.

These are the ones I use but here is one that is a for instance:

http://www.addme.com/submission/free-submission-start.php

Of course you want to submit it to google at:

And Bing:

here is a few other submission sites that I use:

I have linked to the FAQ page in this site:

Social Sites

I use Pinterest to advertise my website.  Pin an image from your site to Pinterest by first creating a new board. In order for you to pin your board, if you are using a firefox server it has pinterest add-ons.  Google chrome has a pinterest save button add-on in their store.

Open the website you want to advertise on Pinterest, at the top of your server on the right hand side is the Pinterest button.  Click on it and images from your website will appear, click on the image you want and the boards from you Pinterest account will appear.  Make sure that your Pinterest site is also open while doing this.  Select the board that you setup for your website and click the button.

WA LA the image is now on that board.  Click on the image and just under the image will be a button that says Visit.  Click on that and your website will appear.

Set up a fan page on Facebook.

Succeed With Robert has tutorial videos on how to accomplish this.  This is probably one of the most popular form of advertising and getting your website to be seen by the search engines in social media.

If you have a blog consider signing up for Googles’s own Feedburner.  This will notify Google of your blog and each time you publish a new post.

http://feedburner.google.com/fb/a/myfeeds

  • Submit your blog to directories such as Top Rank Blog.
  • Also think about adding your blog post to Google+.

Conclusion

There is a lot to understand when it comes to SEO. I started you off at the beginning with the definitions of Search Engine Optimization or SEO and search engines.  Discussed a little bit about how google bots index your website.  Then went on to mentioning tools that help search engines find your blog, website, sales page etc.

Until next time, meanwhile check out newly released images of Google Data Centers.  How can you not worry about getting lost in all this:

http://www.autonomoussystem.net/2012/12/google-data-centers.html

 

 

 

 

Conversion Rates in Affiliate Marketing

Conversion Rates in Affiliate Marketing

<img src="/images/conversion-rate-optimization.jpg" alt="An image at http://www.searchenginemag.com/grab-more-customers-with-advanced-conversion-rate-optimization/ for the blog post "Conversion Rates in Affiliate Marketing" />

What is CRO or conversion rate optimization?

  • CRO is a system for increasing the percentage of visitors to a website that convert into customers or more generally take a desired action on a webpage.  This is according to Wikipedia
  • The desired action to your web page is might be signing up for your newsletter, buying your product, signing up to your list for example.

What is Conversion Rate?

  • This is where the numbers come in to play.  Say you have 5000 visitors to your website and you have 50 conversions.  You divide 5000 into 50 and you get 0.01%.  That is your conversion rate.
  • The industry standard is 6 to 9%, but even that can be challenged as shown here

We are going to get more involved now, but it is important.

  • Bounce Rate:  Your Bounce Rate is the percentage of people who leave immediately after viewing a single page. 70% of your visitors will bounce or stay only 30 seconds before leaving, this is the average.
  • Exit Rate:  The Exit Rate to determine how long the viewer has visited each page of your website.  It is the percentage of people who leave after viewing each page.  It lets you know the last page the viewer visited after moving on.
  • Average Time On Site:  The Engagement Metric or Average Time On Site lets you know how long your visitors are staying which ties in with the Bounce Rate on a site.
  • Average Page Views:  This is another Engagement Metric that tells you how many pages a viewer visited before leaving.

The true metric for a website owner is not how many hits the website has received but the specific hits that lead to conversion.

Why should you care.

  • You are most likely paying for traffic to your site, therefore a high conversion rate means a better return on investment (ROI).  It is more cost effective to to convert a higher percentage of visitors you already have then to attract more visitors.
  • In addition, it defends against the limited attention span of your visitors by giving them what they want before they move on.
  • It is important to optimize to find the customers that love your product and will help you by spreading the word.

CRO is not based on a hunch or what the latest popular guru thinks.

  • As far as your profit margin goes and since CRO is free the more you fine tune your website the more profit you will make.  Testing your website will in the long run save you money that you may use to buy traffic.  You want your visitors to return and become your regular customers.

 

How do you start a CRO system for your website.

  • Start by gathering your conversion optimization data gathering tools of choice. I use google analytics.  Its free and since its google your sitting in the horses mouth, so to speak.  If you have gmail you can sign in with your gmail address and its password.
  • If you have WordPress  as your platform there are google analytics plugins available.  Another WordPress plugin is "Wassup" or Wassup Real Time analytics. This plugin gives you timely information about the visitors that visit your site.  "Slim Stat Analytics" is another plugin that analyses the behavior of the those that visit your WordPress site.

I thought you would like to see a print screen image of my google analytics data for this blog.  The data that has been collected by Googles Analytics is between Oct. 31 2016 to Nov. 30 2016.

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

Other Tools

A/B Testing

This is a simplified explanation, A/B testing is an on going practice to your affiliate web page to fine tune it so you and your customers can get the most out of it.

The tool that would be a good fit is https://www.google.com/analytics/optimize/.

Its not up yet but there is a box to add your email address for an invite and google will notify you when they are ready.

Or check out these tools from   http://www.lunametrics.com/blog/2016/05/18/free-cro-tools-ux-ab-testing/#2-google-analytics-content-experiments-%E2%80%93-free

I thought you might like to know that

Google Analytics Content Experiments

might be good to use but you do need to have an account with Google analytics as you will need to intergrate that.  I also feel that the google analytics/optimize maybe be a newer version.

 <img src="/images/ customer-comes-in-in1am6.jpg" alt="An photo at https://makeameme.org/meme/customer-comes-in-in1am6 for an humerous explanation at Conversion Rates In Affiliate Marketing blog " />

In conclusion

You are probably thinking that this is more complex then I signed up for when I decided to become an affiliate marketer.  Fine tuning your website conversion rate is time consuming but fortunately their are alot of tools offered to help you.  Just make sure you pay attention to the features in those tools as some are free and you have to pay to get the full monty.

Just google "free conversion rate optimization tools" and you will be on your way to finding the tool that is specific for your unique website needs.

Next:  Funnel Optimization

There maybe some affiliate links in my posts but that does not mean you have to buy anything unless you want to.

Making Money With Your Passion

Making Money With Your Passion

Passion, Expert, Trending and Profitable

Niche marketing will make you stand out.

Before I start talking about how getting traffic to your niche I am going to give you a link to a fantastic blog that has every thing you can possibly learn about niche building.

http://nichehacks.com/

  • Your probably saying "Boy, is she lazy" well I have a good reason for this, Stuart Walker, author of Niche Hacks knows alot more then I do about this subject.
  • A visitor to a blog only reads about 25% of the content and I figure this is about 25 percent.
  • Bookmark Stuart's blog, he has a lot of good information that can be used in your niche building.

<img src="/images/http://imagizer.imageshack.us/v2/320x240q90/922/oaXCAE.jpg" alt="https://www.pinterest.com/pin/127719339406969002/ for Making Money With My Passion post" />

Targeted traffic is what you need for your niche, this means targeting traffic toward people that will be interested in what you are offering.

Clickbait Websites

A clickbait website is a term describing web content that is aimed at generating online advertising revenue.  Relying on sensationalist headlines at the expense of quality or accuracy.

So what good are they!  They are not to well respected by the foo-foos and I also read that Facebook is not to crazy about the clickbait websites, but this is relation to their newsfeed. These websites are renowned for click-through conversion and this is what you need for your blog or website.

  • http://www.zergnet.com
  • This is a small company started by Mark Cuban and based in Indiana
  • The concept of this website:
    • Create and customize a widget for your website that has trendy stories from around the web.
    • Receive traffic from similar websites while Zergnet promotes links to your content with relevant partner sites.
    • You will notice that I have my Zergnet widget in the right hand column.
  • http://www.buzzfeed.com is a kingpin in this genre.  But in order to correctly have any relevance to your niche you have to climb the ladder by posting content which could be an image, a video or something you think is funny.  It has to be light and appeal to a social/mobile world.
  • Once you have added your content add a catchy headline and description and add a thumbnail to the post.  Your post will automatically appear in the "Just Launched" section of Buzzfeed community.  Their editors choose what get posted to the homepage.
  • There are badges and awards assigned to posts that rate high in Buzzfeed algorithms by viral traffic, corresponding reaction and editorial merit.

http://www.smartinsights.com/content-management/content-marketing-strategy/

You do have to put some thought and creativity in what you place on Buzzfeed but I think it will help you out in the long run.  There are no way really of seeing the "Boots on the ground" reward.  I would check Google algorithms and see how your website is doing.

This is very interesting.  I just found a video hosting company that will host your first 50 videos for free.  It is very popular and will help you tweak these videos to make them brand ready for your business.  Here is the Twitter link:

https://twitter.com/wistia

gorilla-gardening

I can't stop writing this post.  I was on Reddit today and saw this thread  https://www.reddit.com/r/GorillaGardening/. 

I had such a good laugh that I had to put it on this post.

There maybe some affiliate links in my posts but that does not mean you have to buy anything unless you want to.