Profit and Cost

Profit and Cost

Profit and Cost with Search engines

How much does google profit with adwords.

Google made $100 million a day via adwords according to https://searchengineland.com/google-bringing-in-100-millionday-via-adwords-says-study-137583

How about Yahoo and Bing.

http://www.wordstream.com/blog/ws/2012/09/12/bing-ads-facts

How much does the big companies pay the search engines for adwords.

How much does the big companies profit with adwords.

Who Are Adwords Biggest Ads Spenders?

How about an individual person

http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost

What is Alphabet a collection of companies, the biggest being Google.  During the second quarter of 2016 the company earned $21.5 billion the biggest cut coming from Google.  The revenue from Google was $19.1 billion from its advertising service.

How about Mobile Ads

Heres a screen shot of what Alphabet is expected to make with digital ads in 2017:

<img src="global_ad_revenue_share_01.png" alt="global_ad_revue_share" />

Okay, there you go, a quicky primer on the search engines and how they are making all kinds of profit with ads.  If you want to use this method of advertising you should know a few things about navigating and getting the most for your money.

After you have set up your Google Adwords account you will find there are two avenues to follow. There is the

  • Search network-this refers to PPC in which advertisers bid on keywords that are relevant to their business.  The average cost-per-click is between $1 and $2
  • Display network-which give advertisers the options to display banners style ads on websites that are a part of the display network. The display network reach 90% of global internet users.  The average CPC is under $1.

How do you profit with Google Adwords

From what I have read from my research is it is tough to predict what you will make from using the search engines to advertise.  I will go as far to say it is a full time job in itself.  Probably a task that is better done by an expert.  This will also cost you.

There is a lovely info-graphic in the link below which will give you ideas on how to deal with this before you decide to hire that expert.

http://www.wordstream.com/blog/ws/2017/03/20/how-to-use-google-adwords

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Google Adsense

Google pays you to put ads on your website. Google allows any body to put a HTML snippet on their website that will show  targeted and relevant ads on that website.  After installing the code the Adsense spiders will crawl your website to see what relevant ads will be added.

The Adsense spiders will match your ads with the specific keywords that people type into Google.  If they find that the content of your blog or website has the same keywords that the advertiser has bid on then the advertisers ads will show up on your site.

The goal of Adsense is to display ads according to what your page or blog is all about.  For instance if you are reviewing the latest item for gardening Google will display an ad that shows discounts and sales of that item that is beneficial to the user.

How much does Adsense Pay

Google Adsense pays around on the average 15 to 50 cents per click according to http://bloggingyourpassion.com/how-much-does-google-adsense-pay/

In my research I have found that this determined by the most popular keywords that advertisers bid on.  The more the advertisers pay for a keyword the more you will earn per click.

I looked up keywords on Google Adwords which advertisers use to get to determine PPC and found the highest bid was $10.55 for the keyword “marketing programs”.  The suggested bid for “Best Affiliate” was $8.70.  That keyword is in the title of this blog.  I really do not think this blog will get any Adsense ads the way it is now because I am not selling any thing on it but as soon as I start reviewing items Adsense crawlers may like me and put some ads on this blog.  I already have my Adsense code embedded just in case.

 

In conclusion

Whether you are a big company like Amazon or an individual person I think Google and other search engines, of course, are the best way to advertise.  It will take some research on your part to get the best “bang for your buck”.  The profit in this case can be very high and the cost can be high also.  If your worried about your budget Google Adsense seems to be the way to go.

Heres the newest search engine I have come across.  I always like to check these new search engines out because they have a new perspective and different users.

http://www.bestaffiliate.org/hoctus-search-engine/

Enjoy the Holidays

Jackie

    JVZoo Product Feed

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