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Conversion Rates in Affiliate Marketing

Conversion Rates in Affiliate Marketing

<img src="/images/conversion-rate-optimization.jpg" alt="An image at http://www.searchenginemag.com/grab-more-customers-with-advanced-conversion-rate-optimization/ for the blog post "Conversion Rates in Affiliate Marketing" />

What is CRO or conversion rate optimization?

  • CRO is a system for increasing the percentage of visitors to a website that convert into customers or more generally take a desired action on a webpage.  This is according to Wikipedia
  • The desired action to your web page is might be signing up for your newsletter, buying your product, signing up to your list for example.

What is Conversion Rate?

  • This is where the numbers come in to play.  Say you have 5000 visitors to your website and you have 50 conversions.  You divide 5000 into 50 and you get 0.01%.  That is your conversion rate.
  • The industry standard is 6 to 9%, but even that can be challenged as shown here

We are going to get more involved now, but it is important.

  • Bounce Rate:  Your Bounce Rate is the percentage of people who leave immediately after viewing a single page. 70% of your visitors will bounce or stay only 30 seconds before leaving, this is the average.
  • Exit Rate:  The Exit Rate to determine how long the viewer has visited each page of your website.  It is the percentage of people who leave after viewing each page.  It lets you know the last page the viewer visited after moving on.
  • Average Time On Site:  The Engagement Metric or Average Time On Site lets you know how long your visitors are staying which ties in with the Bounce Rate on a site.
  • Average Page Views:  This is another Engagement Metric that tells you how many pages a viewer visited before leaving.

The true metric for a website owner is not how many hits the website has received but the specific hits that lead to conversion.

Why should you care.

  • You are most likely paying for traffic to your site, therefore a high conversion rate means a better return on investment (ROI).  It is more cost effective to to convert a higher percentage of visitors you already have then to attract more visitors.
  • In addition, it defends against the limited attention span of your visitors by giving them what they want before they move on.
  • It is important to optimize to find the customers that love your product and will help you by spreading the word.

CRO is not based on a hunch or what the latest popular guru thinks.

  • As far as your profit margin goes and since CRO is free the more you fine tune your website the more profit you will make.  Testing your website will in the long run save you money that you may use to buy traffic.  You want your visitors to return and become your regular customers.

 

How do you start a CRO system for your website.

  • Start by gathering your conversion optimization data gathering tools of choice. I use google analytics.  Its free and since its google your sitting in the horses mouth, so to speak.  If you have gmail you can sign in with your gmail address and its password.
  • If you have WordPress  as your platform there are google analytics plugins available.  Another WordPress plugin is "Wassup" or Wassup Real Time analytics. This plugin gives you timely information about the visitors that visit your site.  "Slim Stat Analytics" is another plugin that analyses the behavior of the those that visit your WordPress site.

I thought you would like to see a print screen image of my google analytics data for this blog.  The data that has been collected by Googles Analytics is between Oct. 31 2016 to Nov. 30 2016.

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

<img src="/http://imagizer.imageshack.us/v2/800x600q90/924/qMbMAh.png" alt="An print screen image of data interpreted by google analytics for Conversion Rates Optimization in Affiliate Marketing" />

Other Tools

A/B Testing

This is a simplified explanation, A/B testing is an on going practice to your affiliate web page to fine tune it so you and your customers can get the most out of it.

The tool that would be a good fit is https://www.google.com/analytics/optimize/.

Its not up yet but there is a box to add your email address for an invite and google will notify you when they are ready.

Or check out these tools from   http://www.lunametrics.com/blog/2016/05/18/free-cro-tools-ux-ab-testing/#2-google-analytics-content-experiments-%E2%80%93-free

I thought you might like to know that

Google Analytics Content Experiments

might be good to use but you do need to have an account with Google analytics as you will need to intergrate that.  I also feel that the google analytics/optimize maybe be a newer version.

 <img src="/images/ customer-comes-in-in1am6.jpg" alt="An photo at https://makeameme.org/meme/customer-comes-in-in1am6 for an humerous explanation at Conversion Rates In Affiliate Marketing blog " />

In conclusion

You are probably thinking that this is more complex then I signed up for when I decided to become an affiliate marketer.  Fine tuning your website conversion rate is time consuming but fortunately their are alot of tools offered to help you.  Just make sure you pay attention to the features in those tools as some are free and you have to pay to get the full monty.

Just google "free conversion rate optimization tools" and you will be on your way to finding the tool that is specific for your unique website needs.

Next:  Funnel Optimization

There maybe some affiliate links in my posts but that does not mean you have to buy anything unless you want to.

The Hottest Commodity in Affiliate Marketing

The Hottest Commodity in Affiliate Marketing

The Hottest Commodity is Traffic

<img src="/images/http://imagizer.imageshack.us/v2/320x240q90/921/Lsqb2b.jpg" alt="An small 320x240 image at www.publicdomainpictures.net for the hottest commodity in affiliate marketing blog post" />

You would think that with over 3 billion internet users world wide (this is according to internet live stats) it would be a breeze to sell your products on the internet.  That is what I thought when I first got started, boy was I naive.

Lets make this short and sweet, here are the main issues that prevent you from clear sailing

  • The internet runs along the same lines as the real world.
    • There is the issue of trust
    • The product has to be of good quality.
    • Location, Location, Location

With this being said lets talk about traffic and how to get it.

The right way to get traffic is to create a website or a blog, which in the brick and mortar world would be the same as the location of your store.

On this blog or website you are going to create your store.  In this store is going to be articles and information about the items in your niche.  This is also how people are going to get to know you.   It could be a hobby that you want to turn into a money maker or a service.  There are alot of ways to make money on line.  This is where your going to start building your list.

Now you are probably saying to your self “I thought I only needed squeeze pages for that”.  Your right, not only do you need a squeeze page to advertise your product but its good business to also have a website or blog.  Your squeeze page is a map that leads visitors to your product and if they are interested they will sign up by giving you their information in the form of their name and email address.

You may also be interested in creating a newsletter which is basically an email.  Heres an example of a newsletter published by Sarah Starr that I subscribe to.  It looks alot fancier then a plain old email.  You can find autoresponders that advertise the service of creating newsletters out of emails on line.

How am I going to get traffic to my website

You have to get your website, blog or newsletter out there in order to accomplish what you really want. $$$ To do that you will need to get as much traffic as possible.  There is no such thing as to much traffic.

I am going to mention these 3 ways of getting traffic

  • Traffic Exchanges
    • I use this way but there are a few things you need to be aware of.  Each TE has finite members, traffic exchanges come and go, so you have to be flexible.  They maybe free to join but in order for you to get the most out of them you must upgrade.
    • That being said there are some great owners out there.
    • You can also make money from TE’s and win prizes.  Example:  SocialSurf4U

I am gong to send you to Warrior Forum for some opinions of TE’s .

  • Safelists
    • A safelist is a website where you can safely have your ad seen without worrying that it will be considered spam.  The website has its own membership which you are a member of when you sign up.  The rest of the members of the site are considered your list.  Example:  FreeSafelistMailer
    • They also have a finite amount of members and up grading gets you more.  Basically safelists and traffic exchanges are the same but for one thing.
    • They send you loads of emails to your inbox.  The concept is “if you read my email I will read yours”.  Traffic exchanges work along those lines but as soon as you click an icon the ad is in front of you.  With safelists you have to read an email then click a link which brings you to the ad.

Read what Jerry Iannucci says about safelists.  These are good way of list building as you can write an email about your product or service, etc. and then link it to your squeeze page.

  • Ad Websites and Adblasters
    • Ad website again have a finite amount of members but Adblasters pride themselves on having huge amounts of members and out side sources on hand to view your ad.
    • If you do decide to join one of these sites don’t be alarmed at the huge amount of services and information they offer you.  Example:  Blast My Ads
    •  Post Ads Daily has 165,000 members and its a little better organized.
    • Convert My Ads markets itself as “Effective Web Advertising”.

There are loads of these websites offering advertising for your business on the web.  You can either upgrade and save yourself some time with all the information and services they provide or use them for free.

Conclusion

<img src="/images/http://imagizer.imageshack.us/v2/320x240q90/923/Lu3pfA.jpg" alt="An small 320x240 image at http://www.shutterstock.com for the hottest commodity in affiliate marketing blog post" />

I just wanted to start this category with these 3 sources of traffic before I get into SEO.  The traffic sources I have on this blog post are used by a lot of people to advertise but they are not the only way to get yourself out there in the internet world.  There is social media and search engine optimization (SEO) which we will be getting into on my next blog post.

Don’t forget the hottest commodity in affiliate marketing is traffic and a lot of it.

To your success

Jackie

 

An medium 500X333px image at http://www.goodlightscraps.com/autumn.php for the hottest commodity in affiliate marketing blog post