Internet Marketing Terminology

A

Adwords operate on a pay-per-click model in which users bid on keywords, and pay for each click on their ads.

Autoresponder:  a program that automatically generates a set response to all messages sent to a particular email address.

B

BTC-abbreviation for Bitcoin

C

CPA-Cost per action

CPC-Cost per click

CPS-Cost per sale

CTR-Click Through Rate

D

E

F

First-Click Attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place

G

H

HTML-Hypertext Markup Lanuage

I

J

K

L

Last-Click Attribution refers to a web analytics model in which the “last click” is given credit for a sale or conversion.  In other words, if someone comes to your website and orders some flowers, you should have a web analytics system in place that tells you where that customer came from.

M

N

Niche: A tightly defined market segment that has a similar trait in common.

O

P

PPC- pay per click

Q

R

S

T

U

V

W

X

Y

Z