Internet Marketing Terminology

A

Adwords operate on a pay-per-click model in which users bid on keywords, and pay for each click on their ads.

Autoresponder:  A program that sends an automatic form response to incoming emails.

B

BTC-abbreviation for Bitcoin

C

CPA-Cost per action

CPC-Cost per click

CPS-Cost per sale

CTR-Click Through Rate

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E

F

First-Click Attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion that ultimately takes place

G

H

HTML-Hypertext Markup Lanuage

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J

K

L

Last-Click Attribution refers to a web analytics model in which the “last click” is given credit for a sale or conversion.  In other words, if someone comes to your website and orders some flowers, you should have a web analytics system in place that tells you where that customer came from.

M

Master Resell Rights License-you can sell your rights license to other internet marketers, so they in turn can sell the license to other online marketers.  As master resell rights license owner you get the privilege of selling to both other resellers and end users.

N

Niche: A tightly defined market segment that has a similar trait in common.

O

P

PPC- pay per click

Q

R

Resell Rights-you now have a license to resell a product that you have bought from a vendor without having to pay him royalty fees.

S

T

Tooltip-a message that appears when a cursor is positioned over an icon, image, hyperlink, or other element in a graphical user interface.

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V

W

X

Y

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