I just finished watching a movie with one of my favorite actors, Matt Dillon and another great, Lilli Taylor. Matt Dillon portrayed Charles Bukowski. Look up his books on Amazon
The reason I am telling you all this is Matt Dillon had a line in the movie that hit me like a ton of bricks. I do not remember what he said exactly but it had to do with writing for yourself. He emphasized that you should under no circumstance write for your publisher, your readers, or any one else.
I happen to agree with him to a point.
Who do you want to attract?
People who have an affiliate marketing business. There are many obstacles in this business and I know affiliate marketers could use help eliminating them.
If you write for yourself and nobody else in the long run your visitors will become your followers. That sounds arrogant but it is true.
Eventually with consistent work on your part and relevant content you will get a following of visitors that enjoy reading your posts. This will make the search engines happy.
Google wants good content and relevance. Honesty is the best policy with Google. Google is interested in how many visitors you are getting and how long they are staying on your site. This a outward sign of relevance. It show Google that visitors are interested in what you have to offer.
To get techy here there is a way to find out how long visitors are staying on your blog. You can check out your bounce rate and how many minutes (session duration) they are on your blog on Google Analytics.
A Bounce Rate: The percentage of a single page visit.
Session Duration: The length of time a visitor was on your blog.
Oh boy, if the percentage of a bounce rate is high this is not good. For example if a visitor is staying on your home page for awhile and not visiting any other pages of your blog or website, bad.
Google likes the length of the session to be over 2 minutes. Any thing under that and they may forget about you.
Charles Bukowski forgot one thing. In order to get published and make money his publishers had to like what he wrote. He was not writing his stories to please just himself.
Google is my publisher in a sense. What I write in this post has to please their algorithms or my post will be thrown in the trash.
You on the other hand, are planning to be around for a long time, who knows you might become a famous writer like Charles Bukowski and have a famous actor or actress play you in a movie.
Your visitors want to know what your story is. This is especially true on the net as they might never see you in person. There are many ways your visitors can get to know you.
- Add a recent photo of your self. Many membership websites have a script so you can download a photo.
- Put a bio of yourself on your blog
- If you have the ways and means add a video of yourself.
- Write articles about your niche.
- Post your blog posts on Facebook and Twitter.
You have to have a solid reputation to even think your visitors are going to take a chance and buy your product.
I am a member of Linkedin which is a professional network where you can connect with other professionals. I like linkedin because you can write articles and you can get invitations from other members to connect with them. Linkedin enhances your portfolio, so to speak.
Connecting with your visitors and having them come back is the ultimate goal when you blog. Good content is the way to do it. If your blog is about a particular niche and you want to sell products related to that niche the ideal scenario is that you use the products you are promoting. That is so you can give your honest opinion. Keeping it open and keeping it real does wonders.
Your visitors want to know about you so they feel a connection with you. Why do you think the paparazzi are constantly hounding the big stars. Why do you think TMZ is so popular because “inquiring minds want to know” about the famous and their lives.
The same goes for you, your blog is your stage. Show people who you are, put your story out there.
Disclosure: The content of this post is my ideas, I do not try to emulate anybody else. If I use somebody else’s material I will add the link and author in the post.
Disclosure: Bear in mind that some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.